Wednesday, June 23, 2010


Apachurro (ah • pah • CHOO • raw) means 'I squeeze'. It is an interjection used to express public admiration for a person's overwhelming physical beauty. It is mostly used by men in reference to women. When properly used, apachurro sounds as a combination of sad lament and loud desperation, like the howl of a hungry coyote.

For years thousands of Mexicans could not refrain from shouting ¡apachurro! every time they saw an image of Mexican top model Elsa Benítez, who once made it to the cover of the Sports Illustrated swimsuit issue for obvious reasons.


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